HELLO THERE! I'M HEATHER DRAKULICH.
PERSONAL STATEMENT
I’m a seasoned Senior Broadcast Producer based in Richmond, VA, with a proven track record of transforming creative visions into compelling realities. With years of experience in the industry, I specialize in overseeing projects from inception to completion, ensuring every detail aligns with the bigger picture. Known for my innovative problem-solving and meticulous attention to detail, I thrive in both independent and collaborative environments. I pride myself on delivering high-quality results that stay on track, within budget, and ahead of schedule, all while maintaining a sharp strategic focus. Whether leading complex campaigns or navigating tight deadlines, I’m committed to excellence and always ready to deliver impactful content. Let’s collaborate and create something exceptional.
SAMPLES OF MY WORK
BOEING
PILOT PEN
SARNOFI SARCLISSA
TBB UNIVERSAL LOGISTICS
ADPKD SANOFI
ADPKD SANOFI
INVEGA
BASF
ORSERDU
CRACKER BARREL MAC & CHEESE
FERGUSON
YWCA
CAMPBELL'S
STARBUCKS
HELLMANN'S
INVEGA
APELLIS EMPAVELLI
POMPE
RESUME
​ALICE BLUE | Richmond, VA
Executive Producer
June 2019 – Present
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Lead client and internal teams to drive strategic direction and vision for projects.
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Develop and maintain production budgets within allocated resources.
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Align project goals with client business models to ensure success.
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Create and implement account plans to motivate and guide teams.
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Oversee all aspects of production, including scheduling, crew/equipment bookings, and on-set logistics.
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Supervise post-production, final file delivery, billing, and reconciliation.
THE MARTIN AGENCY / STUDIO SQUARED | Richmond, VA
Senior Broadcast Producer
May 2011 - March 2018
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Produced video content for 3,000 Walmart stores, including long- and short-form productions.
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Created broadcast, online, and social media content for various clients.
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Managed production budgets, casting, and vendor negotiations.
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Led production teams, aligning creative and logistical execution.
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Supervised shoots and post-production to maintain creative integrity.
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​Oversaw budget management, spending approvals, and billing reconciliation.
ESTES EXPRESS LINES | Richmond, VA
Senior Videographer, Director, Editor
November 2004 - May 2011
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Managed video production workflow for internal training, company announcements, and executive communications.
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Directed and shot high-quality video content, including interviews and testimonials.
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Collaborated with writers to adapt scripts and create compelling storyboards.
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Led all production efforts, including directing, editing, and motion graphics creation.
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Delivered final video products for nationwide company distribution.
HYPEREAL PRODUCTIONS | Richmond, VA
VP & Senior Executive Producer
April 2001 – November 2004
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Co-owned and managed daily operations, new business development, and all facets of production.
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Acted as the primary client liaison, ensuring seamless communication and project execution.
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Hired and managed support crews, aligning talent with production needs and budget constraints.
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Delivered high-quality broadcast productions by overseeing all stages of the production process.
BARBER MARTIN ADVERTISING | Richmond, VA
Senior Broadcast Producer
May 1997 – April 2001
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Developed detailed production schedules and researched potential production and editorial resources.
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Negotiated vendor contracts to maximize efficiency and budget adherence.
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Prepared accurate cost estimates and managed production budgets.
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Supervised all stages of television and radio production from pre-production to post-production.
EDUCATIONAL EXPERIENCE
FASHION INSTITUTE OF TECHNOLOGY
Graduated June 1990
Associate degree in Illustration
VIRGINIA COMMONWEALTH UNIVERSITY
Graduated June 1988
One year in Fine Arts before transferring to the Fashion Institute of Technology.
GOVERNORS SCHOOL OF THE ARTS
Graduated June 1987
Scholarship program that awards college courses to high school students with advanced skills in the arts.
LET'S CONNECT
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.
